Posted tagged ‘keep it sweet’

The Twilight Zone – Lessons Obama Might Learn From Stephanie Meyer

February 10, 2010

I’m still reacting to the news that Stephenie Meyer has sold over 45 million Twilight Saga books.  To put this into a bit of perspective, Barack Obama only got about 69 million votes when he was elected President in 2008. 

Granted, 69 million is substantially more than 45 million, and, of course, that 69 million only consisted of U.S. citizens.  (I believe Stephanie’s tally is worldwide.)   But, on the other hand, Obama’s voters were not paying more than $10 per shot. 

These figures have led me to think that if Obama is looking to “up his numbers”, he might consider some lessons in popularity from Stephenie Meyer, and her prime male Twilight character, Edward Cullen.

 (Note: these are not my lessons.  But popularity is, unfortunately, not my strong point.)    

Here are some I’ve gleaned: 

1.  Make the trappings of wealth–big house, fast car, great clothes–seem easily attainable;  do not gloat after these trappings yourself, but do not poohpooh the pleasure they give others.  

2.  Abolish speed limits.

3.    Make it very clear (a la Edward)  that you are subject to murderous rages which you hold back through iron (but imperfect) self-control.

4.  Always tell the American voter (we’re your Bella) that we’re beautiful.   (Even if we’re fat.) 

5.   Make us feel (a la Stephanie here) that magical thinking really does work, i.e. that if we truly want something, we will get it.  Yes, there may be a bit of dramatic bustle along the way, but no significant trade-offs, sacrifices, or even analysis, will be required.   (Sarah Palin seems to have mastered this one.)

6.    Keep it sweet.  Simple.   No big words.  

7.  Think about change, sure.  But use paradigms that are familiar, instantly understood.  (Don’t worry about inconsistencies.)

8.  Don’t worry too much about those that can’t keep up or get caught in the cross-fire.  Think of them as the tourists who are the victims of the Voluturi while Edward saves  Bella.   Yes, it’s too bad.   But hey, Edward and Bella are back together again.  

9.  If all else fails, hire Robert Pattinson.